4.22.2010

Paola Antonelli Artist Lecture

Paola Antonelli is a designer that came to VCU to speak about her work that she does at the Museum of Modern Art. She graduated from the Architectural School of Milan. She focused her talk on the use of design in the present day, as well as how design is much more involved in the arts than normally perceived. She also mentioned specific ideals that were present in art, and especially design. Firstly, she talked about balancing the goal and the means, and how to use it effectively. We, as artists should not try and get all we can, but rather use what we already have in our means in the best way possible. Another part of this idea of using your resources to the fullest is displayed in her next point she discusses.
She emphasizes the benefits of what she calls “an organic path”: walking through your art that you follow, acting upon it with your means, and doing what you want and love to do, which will all lead you in the right way. She talked a lot about how we as artists and designers need to be able to stand on our own, sticking by the work we create and love, and being proud of what we do. These things will lead us to being able to make a difference. She seemed extremely focused on giving motivation, focusing on ways that we all can be happy, and not necessarily be rich in. The ways she described helped me understand that doing what I want to do, rather than doing what will make me money is what you should aim for, so that through the hard times, you will be motivated to continue, where you might be more inclined to give up what you are doing, if you do not want to do it.
Her final piece of advise was to leave some of the story unfinished in your work. People like to finish your sentences, and if you leave a little up for interpretation, then you capture the audience in a way that they had to think about the work to understand it. Her talk was very enlightening, but it focused on how artists should focus doing what they want to be happy.

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